E-commerce giant Snapdeal announced this year’s festive budget

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Snapdeal, the E-commerce major, announced its festive budget for this year. They will spend more than Rs 200 crore on marketing and advertising, ahead of this year’s festive season.

The city-based firm will run a 360-degree marketing campaign over the next 60 days. It faces competition with other e-commerce giants like Amazon, flipkart etc.

“The new campaign, where we will spend more than Rs 200 crore, will be launched next month on TV, YouTube, print, digital and social media, and will also be seen outdoors on billboards and external installations,” Said Kanika Kalra, Vice President- Marketing, Snapdeal.

The company said that the expenditure is “significantly higher” than the last year, but dint disclose those numbers.

This marketing campaign is designed to drive traffic and increase consumer awareness about the offers that will be hosted by brand partners and lakhs of sellers on Snapdeal, she added.

The later half of the year is important for consumer product companies as most Indian festivals are concentrated around that period. The festive season sees a explosion in both offline and online purchases.

Like offline retailers, online players also offer deals to woo customers during the season.

“Our new marketing campaign aims to create immense consumer connect and will also help consumers pick and choose the best products and offers. Diwali is the most relevant shopping season in India and we have decided to leverage this opportunity to strengthen our distinct position in consumers’ mind,” Kalra said.

She also added the SoftBank-backed company’s platform and logistics are also geared to handle the huge surge witnessed during the festive season.

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