App store for VR content launched by HTC

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The HTC Vive is our pick for the best 1st-gen VR headset, but one thing is, the Oculus Rift and Gear VR all have in common today is that mostly the content centers around one thing: gaming. In an attempt to help highlight content in other areas, HTC is preparing to launch an app store focusing exclusively on things that don’t involve shooting zombies or bouncing across platforms.

SteamVR is the main hub for today’s Vive content, like Steam itself, is mostly about games. HTC hopes to expand the Vive’s horizons a bit with the Viveport app store: The Company is reaching out to content creators and developers to create VR experiences beyond gaming, in fields like entertainment, creativity tools, social media, and shopping apps.

Viveport will be available through Vive headsets, web browsers, and PC and mobile apps. Like other app stores, it will support revenue generation through pay-to-downloads, in-app-purchases, and subscriptions. A developer beta version will be launched soon, with the consumer version expected this fall. For developer access, register here.

The Vive is the first and (still only) SteamVR-based headset, but with the potential for other hardware makers eventually partnering with Valve to broaden the SteamVR ecosystem, perhaps Viveport is simultaneously a move by HTC to secure a long-term foothold in this burgeoning market.

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From ITVoir News Desk

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