Samsung faces downtrend in Indian Smartphone market

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Samsung, a South Korean mobile company, expects growth in India’s smartphone market to slow down to 23-24% this year by volume, compared with the 30% growth the market saw last year. The market leader, however, expects its sales to outgrow the market on the back of phone models available across price segments.

“Market growth rate is bound to go down, due to the base effect,” Manu Sharma, head of Samsung’s mobile phone business said.

His comments focus the trend that current smartphone sales are being influenced mostly by replacements with fewer new smartphone users, mainly due to the affordability factor.

Smartphone penetration in India is estimated to be around 35% of the population at present. In 2015, India smartphone shipments grew 28.8% to 103.6 million, positioning it as one of the fastest-growing smartphone markets in Asia-Pacific. The company expects to increase its sale with the launch of Galaxy Note 7.

Samsung competes closely with Apple in the premium segment, which is almost divided between the two companies. As of June end, the South Korean smartphone maker, Samsung, led the segment with 54.1% share by value, as per GfK data.

“We believe Note series will help us consolidate our share in the premium segment” Sharma said. In the phablet segment, which is upwards of 5.5-inch screen size, Samsung dominates with 80% share.

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