The company has been committed for long to ensure that WhatsApp user data remains private- telling its users when it was acquired by Facebook that “Respect for your privacy is coded into our DNA, and we built WhatsApp around the goal of knowing as little about you as possible”.
But it has just announced that it will be making a change to those policies. Privacy advocates had raised some concerns that Facebook would start extracting WhatsApp accounts for data. However, both the companies have maintained that WhatsApp would operate separately from the parent company and that its user data would not be shared without users’ consent. WhatsApp has over one billion users globally, with a significant chunk coming from India. Facebook also runs photo-sharing platform, Instagram.
The changes to the terms and conditions allow Facebook to see the phone number that people use with their WhatsApp account. That gives them a way of tracking people that is shared across these two sites, helping Facebook to gather data for advertisements.
WhatsApp says that this change has been made to help users for better experience. But it might be a sign that the panic it will set in with many people when Facebook bought WhatsApp – that private information and messages are going to be used for ads, which is Facebook’s primary business.
The company assured its users that their “belief in the value of private communications is unshakeable, and we remain committed to giving you the fastest, simplest, and most reliable experience on WhatsApp “
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From ITvoir News Desk