App usage in India grew 6% in 2017 as users are persistent to spend more than five hours a day on their smartphones however was still down against the 11 % witnessed in 2016, Yahoo’s Flurry Analytics said on Thursday.
Though, the shopping category grew immensely by 54 per cent as consumers spent on e-commerce via mobile shopping apps.
“Users are increasingly comfortable making physical purchases on their phones with now ingrained in-app digital purchase habits. Additionally, digital wallet services such as Samsung Pay allow seamless access to stored payment information for mobile purchases,” the report said.
“Music, media and entertainment came in a close second with 43 per cent year-over-year (YoY) expansion, reaffirming users’ shift to mobile devices to consume media.”
Lifestyle category witnessed the steepest decline with -40% usage in 2017.
The reduction, in this category for both Google Play Store and Apple App Store, highlights an app’s need to build daily usage habits in order to sustain or enhance (YoY) expansion.
Gaming also saw one more year of decline in sessions with -15% in 2017.
Last year was also an expansion year for phablets as they represented a stunning 55% of active devices.
“As medium phone users trade in their devices, it is clear that they’re opting for phablets, as 9% of the phablet growth came from medium phone adoption decline,” the report added.
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Jatin Bhatia, From ITvoir News Desk