Micromax is all set to offer 5-6 million units of its up and coming Bharat 1 VoLTE enabled phone and Bharat 2 VoLTE feature phone in India in the following 5 to 6 months, which will help it upgrade its share in the industry Micromax Chief Marketing Officer Shubhajit Sen mentioned
Sen said that the telco is in chats with telecom administrators in regards to joint effort for these gadgets. “We are working on technologies which would be of high interest to the operators in India,” he said.
While Bharat 2 will be propelled in around two weeks, Bharat 1 will be propelled post the dispatch of Bharat 2. The organization will likewise concoct Bharat 3. Sen didn’t share any additionally information
Bharat 2 will be the principal Google+ endorsed telephone to be valued beneath Rs 3000, the phone will be a 4G VoLTE cell phone. The gadget will have a Java based OS rather than Android. Bharat 1 will be Micromax’s initial 4G VoLTE include phone which will be valued at Rs 1999.
“Because of some of the operators giving free voice calls over 4G VoLTE, we’re seeing a spike in the demand of 4G VoLTE feature phones. On the other hand, Bharat 2 is going to totally disrupt the entry level smartphone segment,” said Sen, adding that a lot of demand will be coming from tier and tier 3 cities.
Both these devices will be targeted at taking mobile banking to the masses, and may have a back link to digital wallets offered by Transerv and the ability to pay offline merchants through mVisa.
“Right now we’re focusing a lot on payments as an area we can add value to,” said Sen when asked about its focus areas.
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Madhurima Goyal, From ITvoir News Desk