In what could end up being a shelter for Indian startups, the world’s biggest online retailer Amazon is looking to mentor entrepreneurs, who want to fasten their fledgling and grooming businesses.
The e-commerce giant strategizes to give a range of services -from giving marketing muscle and online perceive-ability to branding and helping flourishing business obtain licenses to offer their products in global markets — through its Launchpad programme, which was introduced here on Monday.
“We rolled out this programme in several markers including US, UK, Germany, Mexico and France in July last year,” said the director global innovations at Amazon, Jason Feldman. “Globally, we have around 1,000 startups on our platform selling over 4,000 products. In India, around 25 startups are already selling 400 products through this programme.”
Amazon‘s Launchpad is a marketplace within a marketplace. Innovative items by startups or new businesses, which have selected for the programme, are showcased here for a month to month expense of Rs 5,000. Launchpad individuals will also have better visibility through widgets and in-house promotions. The items posting for these startups are also one of a kind when compared to regular ones on Amazon.
Other than having wealthy content for product listings, startups that have selected for the Launchpad program elsewhere have robust logistical support through Amazon’s hub.
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Sameeksha Bhardwaj, From ITvoir News Desk