Apple has acquired Workflow popular a popular automation app

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Apple has acquired Workflow popular a popular automation app. Workflow is an iOS app enabling users to build custom actions involving multiple apps.

For example adding a home screen icon to call a loved one making animated GIFs and tweeting a song the user has been listening to.

Notably, Apple has now made the application free. The app currently supports more than 200 actions, with integrations into Apple apps and third-party services like Dropbox, Evernote, and Facebook.

Workflow had received an Apple Design Award in 2015 for its excellent accessibility features, likely one of the reasons behind this acquisition

As part of the deal, Workflow’s creators – developers Ari Weinstein, Conrad Kramer, and Nick Frey – will be joining Apple. “We are thrilled to be joining Apple,” said Weinstein in a statement to TechCrunch. “We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.”

As of now there is no clarity as to if the app will be integrated with Apple’s offerings. Apart from incorporating the standalone Workflow app, Apple may also look at integrating the technology into iOS with Siri .

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Madhurima Goyal, From ITvoir News Desk

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