Apple emerged as Numero Uno player of global smartphone market

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Cupertino based smartphone making giant, Apple toppled Samsung as Number 1 player in the global smartphone market with 17.9% share in the December quarter, said research firm Gartner.

The October-December quarter of 2016– which clocked 7% year-on-year growth in overall sales to 432 million units — saw Samsung finish second with a market share of 17.8%.

For 2016 overall, smartphone sales to end users summed nearly 1.5 billion units, an increase of 5% from 2015.

“This is the second consecutive quarter in which Samsung has delivered falling quarterly smartphone sales. Samsung’s smartphone sales declined 8% in the fourth quarter of 2016 and its share dropped by 2.9 percentage points year on year,” stated Gartner Research Director Anshul Gupta.

Samsung’s smartphone sales began to drop in the third quarter of 2016, and the decision to discontinue the Galaxy Note 7 slowed down sales of its smartphone portfolio in the fourth quarter, he added.

“The withdrawal of the Galaxy Note 7 left a gap in its large-screen phone range,” he further said.

Besides, Samsung is additionally facing growing competition in the mid-tier and entry-level smartphone segments also from Huawei, Oppo, BBK and Gionee, which all saw their sales growing.

According to Gartner, it has taken eight quarters for Apple to regain the No 1 worldwide smartphone vendor ranking, but the positions of the two leaders have never been so close, with a difference of only 256,000 units.

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Sameeksha Bhardwaj, From ITvoir News Desk

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