Handholds young Indian parents in making critical child care decisions
BabyChakra, the one-stop integrated platform for Indian parents with young children, has now launched an Android APP, which is personalized by lifestage and locality for users in Delhi, Mumbai and Bangalore. Covering expecting as well as young parents with children aged 0-5 years, the app will enable better decisions for parents by connecting them with other young parents, experts, and through thousands of reviews on childcare services. The APP currently features over 10,000 local services and serves 2.5 lakh mothers monthly.
In the crucial years of child development, parents are often confronted with information from different sources which makes decision making more complex. To help sieve the wheat from the chaff, BabyChakra features thousands of quality recommendations on a wide range of services including Obstreticians and gynecologists, maternity hospitals, cord blood banks, pediatricians, playschools, daycares and nanny agencies, activity centres, baby stores, child-friendly restaurants and party managers, to name a few. While creating a close-knit network of moms, BabyChakra also facilitates information sharing by mothers who are local experts: our “MomStars”.
The platform also has an expert panel of the top gynecologists, pediatricians, nutritionists, lactation experts, speech therapist, midwifes in the country. The platform helps answer questions by members of its community by these experts.
Talking about the APP launch, Naiyya Saggi, CEO, BabyChakra said, “We are incredibly excited about this development. Young mothers will be able to make critical childcare decisions faster and better thanks to our app. We are the fastest growing, most trusted platform for young parents today and the app will accelerate our ability to serve young parents better. We are excited to already be among the top new free apps on Google Playstore and mentioned among the Top Brilliant Apps for Childcare by Yahoo news. ”
Mohit Kumar, Chief Product Officer, BabyChakra said, “Our APP is the first parenting app in India that personalizes by life-stage, location and searches by the user. We are also not just search based, but also are building intelligence to recommend services and content to mothers based on what mothers similiar to them are reading and bookmarking. We know parenting is a 24 hours job and we’ve incorporated special features such as Open Now to filter by services that can cater to mothers during an emergency in the middle of the night.”
Responding to the growing need, BabyChakra intends to expand its footprint to 8 Indian cities by the end of 2016. Over the next 2 years, it aims to reach out to 60% of the 40 million Indian mom demographic. Mothers call it the “essential app for urban moms”; “top 5 must-have apps for city mothers”.
BabyChakra is one of the hottest start-ups in India (2014-15). It has won the prestigious Wharton India Economic Forum, Google Launchpad, Business World Young Entrepreneur Awards and the Exhibit Awards. The venture is funded by marquee investors like The Mumbai Angels, Arihant Patni & The Singapore Angel Network.
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