BSNL to give tough competition to Jio’s tariff plans

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State-run Bharat Sanchar Nigam Ltd has termed Reliance Jio ‘s entry into the market as a “challenge” for all operators, but said they will match the intense competition “tariff-by-tariff”.

BSNL chairman and managing director Anupam Shrivastava told PTI that the telecom PSU will adopt an aggressive stance on tariffs going forward.

BSNL, which launched a promotional unlimited wire-line broadband plan that effectively translates into less than Re 1 per GB download cost for very high usage subscribers, a day after Reliance Jio made public its 4G plans – believes that they are in a position to match and compete with Reliance Jio’s tariffs successfully.

“It is a question of survival in the market… there is no other way but to match Jio, tariff by tariff. If tariff of Jio is aggressive, the tariff of BSNL and of all other operators is also going to be aggressive,” Shrivastava said.
Saying RJio’s entry as a “challenge for all operators”, Shrivastava told that competition is good for consumers as it ushers better offerings.

“As far as challenge is concerned, we cannot wish it away… I believe, BSNL is in a position to match Reliance Jio’s tariffs most successfully, because we are incumbent operator. We are landline and optical fiber operator so our broadband tariff rides on our own network… We don’t have to start procuring, investing and then come out with offerings,” he said.

On whether Reliance Jio has made an entry in the market, BSNL would into announcing more aggressive tariffs, Shrivastava replied in the affirmative, saying “absolutely, there is no doubt”.

BSNL already offers interesting and attractive plans to its users like unlimited night calling on any network in the country between 9 pm to 7 am as complimentary service for all its landline customers. And on that last month, it announced one more eye catching offer that its landline subscribers will be able to make free unlimited calls on any mobile or landline number in the country on Sundays.

When asked Shrivastava if BSNL too would consider giving free voice calls for its mobile subscribers, he said, “We will think about it… in the next 2-3 months, we will see the impact of what is happening in the market. We could consider giving voice free, from our network but after charging some fixed monthly rate… Fixed-mobile convergence may be the basis of free voice calls.”

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