The Digital India: Digital sector to cross Rs 20,000-crore mark by 2020

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The Indian digital sector is all set to cross Rs 20,000-crore mark by 2020 from Rs 8,490 crore at present, which is largely driven by OTT and digital advertising efforts.

“The Indian digital sector is on the cusp of a strong phase of growth. With mobile penetration in excess of 100 per cent and traditional internet and TV subscription services below world average, the Indian digital media market provides a unique opportunity.

“The sector is poised to witness the entrance of newly acquired internet users along with the internet using population and expected to reach approximately 746 million by 2020.A large number of consumers are expected to get introduced to using digital platforms,” the EY-vdonxt report on digital opportunity said.

The digital sector incorporates  four income generation streams РOTT and digital advertising, video OTT membership, music OTT membership and gaming (in app and paid).

Reports also suggest that digital advertisement spend is expected to reach Rs 185 billion by 2020, constituting a bigger pie of the overall media spends. As of now, Digital media adds to roughly 14% of total advertisement spends in the nation.The report noticed the expanding acknowledgment for online video audience in the country and also is projected to reach to a user base of 450 million clients.This will make India second biggest market behind China. This development will be driven fundamentally by the young, with 80 % of users between the 15-34 age clutter.

The report noticed the expanding acknowledgment for online video audience in the country and also is projected to reach to a user base of 450 million clients.This will make India second biggest market behind China. This development will be driven fundamentally by the young, with 80 % of users between the 15-34 age clutter.

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Madhurima Goyal, From ITvoir News Desk

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