Facebook on Monday started testing a live sound streaming service that will let users essentially broadcast radio-style on the main online social network.
Partners working with Facebook to test “Live Audio” included BBC World Service, book distributer HarperCollins, British talk radio station LBC, and authors Adam Grant and Brit Bennett.
The new feature comes as an alternative to a Facebook tool that lets people stream live video at the social network.
“We know that sometimes publishers want to tell a story on Facebook with words and not video,” said Facebook product specialist, Shirley Ip and software engineer Bhavana Radhakrishnan in a blog post.
An audio-streaming option promised to be useful in areas where telecommunication networks have trouble handling the bigger data demands of video streaming, as indicated by the post.
Audiences can discover live audio content in the Facebook News Feed, ask questions and leave reactions in real time during broadcasts. Facebook said it would be testing Audio Live with partners in coming weeks and then roll it out more extensively next year.
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Sameeksha Bhardwaj, From ITvoir News Desk