Facebook to test shopping feature on Instagram

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Instagram, Facebook Inc’s acquired picture focused Social Networking site, said that it will start testing on a new shopping feature through which users can buy products from US-based retailers. The testing will begin from next week on the photo sharing app.

Retailers will be able to highlight up to five products in a single Instagram post and by clicking on the various tags, users will get a lot more detail about the products than it was previously available, said Instagram in a blog post.

Instagram has also added a “shop now” link on each product, which, when clicked, will redirect users to the retailer’s website where they can buy the product.

The new features are aimed at keeping Instagram users on the app for longer duration on their shopping experience than before, when they would have to exit the app to research and buy products.

The company said it has signed up 20 U.S.-based retailers including accessories and apparel retailer Kate Spade, Men’s Wear Ecommerce Company, JackThreads and eye-wear maker Warby Parker.

It also stated that the new feature will be available to the select users of Apple Inc.’s iOS-based devices within the United States from next week.

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Sameeksha Bhardwaj, From ITvoir News Desk

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