Flipkart is now partnering with Facebook


In view of growing digitalization, Flipkart is now partnering with Facebook to provide its users with better mobile app and website experience on low connectivity scenarios and budget phones. Flipkart will slash the number of regular updates to apps and cut down the size of the application also to make the Flipkart Lite app available in 2G networks for rural areas.

Amar Nagaram, vice president of engineering at Flipkart, told Economics Times, “I am working with Facebook to converge our solution — which allows users to skip updates to apps — and there is a platform called React Native to see if we can share each other’s learnings and make one unified product for the developer community to leverage.”

Flipkart Lite was launched in 2015 and according to company’s September’s data, it attracts over half of the Flipkart’s 100 million registered app users who visit the mobile site regularly. And 70 million of the user base out of 100 million users, visits are happening from budget phones with running 2G networks.

About 30% of India’s population, over 1 billion mobile phone subscribers uses smartphones and a lower number uses data to access the internet on their devices.

Facebook’s React native application allows you to build native mobile apps using JavaScript. Flipkart is currently testing with it to build a mobile UI. The company wants to offer an app without requiring them to download the application -like experience on low-cost phones which doesn’t use too much data and hence looking to improve its mobile site.

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Himani Sharma, From ITvoir News Desk