Fossil Group enters the “Connected Wearable” space in India


The global luxury accessory brand Fossil announced that it will enter the “Connected Wearable” segment in India. This announcement was made by unveiling a range of connected devices which included smart watches, hybrid watches and fitness trackers.

These devices cover across six registered brands of the group-Micheal Kors Connected, Chaps, Skagen Connected, MisFit, Emporio Armani, Fossil Q

President and CTO, Connected Devices, Fossil Group, mentioned that Indians are very passionate about this wearable technology and are very quick in adoption the same. He also added that they believe they India was and will be a key market for them.

The Q Wander smartwatch from fossil features a multi finish, soft curving and interchangeable leather straps. Q Mashal features a rugged case and navy blue plated case which is paired with vintage –inspired leather straps. Both of these watches have a feature of always on display which allows the user to assess important information. The pricing for the same is between Rs 21,995-Rs 22,595

Michael Kors enters the world of connected devices through “Michael Kors Access,” highlighting plans in view of the Bradshaw and Dylan styles, and accompanies customizable showcase and usefulness to keep clients furnished with components like connectivity, voice activation, activity tracking, customizable display faces and remote/wireless charging. Bradshaw Access and Dylan Access are accessible in the value scope of Rs 25,995 to Rs 29,495.

Skagen debuts with Skagen Connected, a wearable innovation line. The underlying accumulation will incorporate the Hagen connected hybrid smartwatches and a Skagen Connected activity tracker. The collection is valued between Rs 14,295 to Rs 15,495.

The Chaps connected hybrid smartwatch is for audience who need all the usefulness of a world-class tracker with notifications covered up in a conventional watch. The price from Chaps is Rs 9,995 to Rs 10,495.

Emporio Armani Connected hybrid smartwatches are valued between Rs 17,495 and Rs 27,995.

Nonconformist grows its portfolio with Misfit Shine 2 and Misfit Ray. Valued at Rs 7,495 onwards, Misfit Shine 2 and Misfit Ray highlight a modular design and gives clients a chance to track their fitness goals

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From Madhurima Goyal, ITvoir News Desk