Google announces new website building feature for SMEs

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Google has recently introduced a new feature designed for helping small and medium enterprises (SMEs) leverage the power of internet. This new feature is called Website With Google My Business and it will help instantly create mobile optimized websites.

Shalini Girish, marketing solutions director, Google, announced the launch, and said “With over 400 million Indians online, and 300 million of them on smartphones, the internet has emerged as the go-to destination to research and buy. So it’s important for businesses to be where customers are. However, small business owners tell us that building a website can be complex, expensive, and time-consuming. In order to solve these problems for them, we introduced a new simple, free, and fast way to build a mobile optimised website through Website With Google My Business.”

By using Google My Business, businesses can develop their first website for free. This new feature will provide simple template and editable websites for small businesses which is created from their data and photos on Google Maps. It uses small businesses listing to develop the website, taking care of the design and making sure their website is found in Search and Maps. Over 120,000 Indian businesses are part of the pilot roll-out programme that has been running for the last five months.

The feature will make it easier to build well-designed website and to manage everything in one place and earn new business from Google AdWords Express .

As part of the website builder, users can get a free domain from Google or they can buy their own domain with Google Domains right from ‘Google My Business’.

The company also said “Connect with customers by telling them exactly what you want them to do next, like call your business, book an appointment, or sign up for your mailing list,”.

Google My Business can create multi-lingual websites i.e. ten languages including English, Hindi, Bengali, Tamil, Urdu, Gujarati, Kannada, Telugu, Marathi, and Malayalam.

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Himani Sharma, From ITvoir News Desk

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