Google leaves Facebook behind to become publishers’ main source of external page views over the course of 2017, a new data showed.
ReCode reported late on Monday, Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it.
As per Parse.ly ,a digital analytics company Google sent more traffic than Facebook to publishers — Facebook sent 25 % less traffic to publishers in 2017, while Google increased its traffic by 17%.
Facebook provided almost 40 % of publishers’ external traffic in January which is now downward to 26 %.
Google generated 44 % of the total traffic, which started the year at 34 %.
Parse.ly pointed out a number of factors for this spin.
In 2016 Facebook tweaked its algorithm to prioritize posts from friends and family over publishers.
Furthermore, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but assured to send more readers to the original site as well, has declined in substance, the analytics company found.
As the users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.
However Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.
AMP stories – in general from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which leverage with clicks.
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Jatin Bhatia, From ITvoir News Desk