Google rolls out YouTube Go for Indian Market

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Google has recently announced that it will be rolling out a mobile YouTube application especially designed for India, aiming to boost its presence in India.Since the fall, Google has been testing YouTube Go in India. YouTube Go allows users to save videos which can be watched offline thus monitoring their data use.

Company executives said in an interview that a beta version of the app has been released in the Google Play Store in India. It will soon be released in other emerging markets also.

YouTube executives said they sought to build a product for Indian users from the ground up rather than releasing a slimmed-down version of their primary app.

“As we talked to people in the market, they didn’t want something that felt like a stripped down version of YouTube – they wanted the full experience,” said John Harding, vice president of engineering at YouTube.

Many users get frustrated with load time of video slow Internet speeds, earlier YouTube team had displayed users with a series of images from a video with the audio, like a slideshow. But Indian consumers reacted poorly to the feature.

But the final design allows the user to discover videos that are trending in their region while minimizing data usage. Users can also preview videos beforehand ensuring that is what they want.

“But with 180 million mobile users in India and mobile watch time climbing 400 percent year over year, YouTube has strong momentum in India”, Jay Akkad, a product lead at YouTube, said.

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Madhurima Goyal, From ITvoir News Desk

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