Mainstream streaming platform Hotstar partnered with Disney India on a multi-year subscription video on demand (SVOD) deal to showcase Disney hits exclusively on Hotstar’s premium services in India.
Popular movies like Lucasfilm “Star Wars: The Force Awakens”, Disney’s “The Jungle Book” and “Moana”, Marvel’s “Captain America: Civil War” and others will be available on Hotstar Premium now.
“This partnership signals our continuing strategy. We will invest deeply and widely with the best story tellers in the world to ensure that Premium continues as the standout streaming service in the country,” said CEO Hotstar, Ajit Mohan in a statement.
Hotstar subscribers can access this content through Disney, Marvel and ABC Studios marked sections on the homepage of Hotstar.
For its services to Apple as an OTT content platform, Hotstar was recently named Apple TV’s app of the year for India in 2016.
Hotstar says it has more than 140 million downloads as today.
According to an outsider provider App Annie, more than 50 million people used Hotstar in India in December 2016.
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Sameeksha Bhardwaj, From ITvoir News Desk