Even the recent uproar for banning Chinese products in India has not deterred the growth of market share of Chinese mobile vendors in India smartphone market. This is validated by the recent IDC Q1 Report.
As per the report, Micromax, which was gaining market share earlier, is not in the list of best five vendors anymore. Apart from this, domestic players like Intex and Karbonn Mobiles are out of the race of grabbing market share in the expanding market of smartphones in India.
Chinese mobile vendors now have a majority share. 51.4% of the total smartphone shipment is captured by these players. They have seen a sequential growth of 16.9% and a staggering 142.6% growth in 2016. In the same period, the share of domestic brands has come down to 13.5% in the first quarter of 2017 from 40.5% the previous year.
Mr Jaipal Singh, Market Analyst, Client Devices, IDC India, says that domestic brands are trying to gain back the lost market share by bringing in new product launches in low and mid-range segments, Despite this, the growing share of Chinese mobile vendors has resented a big challenge for them, and this competition is only expected to intensify further.
He also stated that the come-back of domestic brands in this market is crucial not only to gain lost market but also to aid a greater shift from feature phones to smartphones.
The IDC Q1 India Report also shows that Samsung is still the market leader despite decrease in shipment as compared to the previous year. The sequential growth garnered by Samsung is 16.9% and a 21.7% y-o-y growth.
Xiaomi holds the second position with an impressive sequential growth of 39.8% in the first quarter of 2017 as compared to 2016. The great market response to Redmi Note 4 has been a great contributing factor in this growth. It replaced Samsung Galaxy J2 and became the most-shipped model in Q1, 2017.
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Sheetal Singh, From ITvoir News Desk