India- The 5th biggest market for Mobile Gaming

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A steep rise in mobile game downloads along with an uptick in incomes has made India the 5th greatest mobile gaming market, reported in a report on the country’s mobile-gaming industry. The report by San Francisco-based business intelligence firm App Annie says India raised two places in the second quarter of 2016 over the year-ago period.

India is required to surpass Brazil and Russia, ranked third and fourth. China and the US hold the top two positions. “Our report indicates that total game revenue in India from both local and foreign publishers is expected to reach $1.1 billion by 2020,” said India Business head of App Annie Shubhajit Saha.

While the most gaming organizations still draw the heft of their revenues from advertisements, money-based technique games have seen an increase in incomes from players, the report says. Incomes from strategy-based mobile games rose 140% over casual games in 2016, it includes.

App store revenue from games is evaluated at $16 million in 2016, up from $12 million in 2015. The expansion was due to rising smartphone use and the option of carrier billing. The launch of Google Play prepaid vouchers and the lowering of floor for apps and in-app purchases from Rs 50 to 10 in 2015 also helped drive revenues.

“Compared with 2015, companies creating cash-based strategy card games have seen a 20-25% increase in the number of monthly spends. Rummy, poker and other card games are increasingly popular,” said Badri Sanjeevi, the CEO of Mauj Mobile. ET had recently reported that India’s top online poker gaming startups make annual revenues of at least Rs 5 crore.

“We are seeing more gamers turning paying users. One of the key developments has been the addition of alternative forms of payments on Google Play,” said Saurabh Aggarwal, the founder of mobile gaming company Octro, whose Teen Patti is No. 4 on the Google Play revenue rankings.

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Sameeksha Bhardwaj, From ITvoir News Desk

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