From 200,000 active advertisers last year, Instagram now claims to have about one million monthly active advertisers, which displays a 400 percent increase from last year.
The number of advertisers has grown five-fold from last year with Instagram’s vice president for business, James Quarles calling the 1 million mark a “milestone.”
“One million advertisers is a big milestone, particularly because of the scale and diversity of the businesses on Instagram,” James Quarles said. “Businesses are drawn to Instagram because it’s a place where people follow passions, everything from mainstream interests, like their favourite musician, to niche hobbies like candy art.”
As per company records more than 8 million businesses are using the app with a profile, primarily made up of those in the U.S., Brazil, Indonesia, Russia, and the U.K.
“People come to Instagram to follow their passions, from travel and fashion to food, entertainment and everything in between. And those passions extend to brands, with 80 percent of Instagrammers following a business today,” Instagram said in a blog post.
One of the main factors contributing to this growth is simplicity of setting and operating the account.
It was in 2016 that the platform began testing in-app shopping and recently it has also expanded analytics or Insights and multi-image posts.In addition to this Instagram is also planning to roll out more features for its advertising customers. The aim is to enable Instagram as a primary storefront for the businesses and make it easier for consumers to engage with businesses.
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Madhurima Goyal, From ITvoir News Desk