The Netherland-based Exset B.V. and Satna (Madhya Pradesh)- based MBAMP Cable have entered into an agreement to introduce CAS and the award winning Digital Monetisation System (DMS) platform to deliver path breaking service and the next generation content protection system to the end users.
As per the agreement, Exset B.V. will be responsible for providing DMS, CAS and Middleware to MBAMP Cable for its Digital Cable Platform. This association is set to help drive governance, television commerce, advertising and magazines services in a predominantly one–way environment to its entire end–consumers lighting up their TV space.DMS will allow MBAMP to offer new services to its customers in a one way broadcast environment; these could include magazine, shopping, government apps, all in a one – way broadcast environment.
Mr. Alex Borland, Managing Director and CEO of Exset BV said, “We are proud to be associated with MBAMP Cable as their content protection and monetization partner. Exset is committed to the success of this platform and will offer the highest level of security and service”.
DMS bridges the gap between technology and Value-Added Services for digital TV deployments and allows digital television platforms to be created, which can then be monetised in a new dynamic way, which benefits the end users from new information and entertainment services. It enables the cable operators to meet the challenges of digitization, and also result in positive impact on their revenue stream.
Mr. Munish Kumar Singh, CEO of MBAMP Cable said, “We are delighted to have Exset as a partner to secure our content and roll-out our Middleware/VAS strategy. This association will help us to explore new VAS streams – Advertising, On-Demand, Interactive, and Information Services to name a few. We are certain that with the highest level of security and the middleware value proposition presented; will help us to drive ARPU’s to new levels”.
Mr. Pradeep Acharya, Regional Director –South Asia of Exset said, “Exset’s value proposition is unparalleled in terms of offering the next generation of security and also paves the way for driving greater ARPU’s, unlocking new revenue stream, and consequently driving the platform to greater expanses and profitability”.