McAfee Partners Reap Rewards under Rakshak Loyalty Program


McAfee today announced that it rewarded its Rakshak Reseller partners who accumulated reward points under the company’s Rakshak Loyalty Program in 2012. This loyalty program is a specially designed partner initiative; aimed at enhancing partner revenues and incentivising them with exciting prizes for McAfee consumer products namely McAfee AntiVirus Plus 2013, McAfee Internet Security 2013 and McAfee Total Protection 2013. Delhi based Genius Software Solutions took home the bumper prize –a Tata Indica V2 Xeta. As the proud winner of the grand prize, a beaming Kapil Piplani, proprietor of Genius Software said, “I have been focusing on McAfee products since April 2012. We are proud to have won the bumper prize and are grateful to the McAfee team for appreciating our efforts. This is truly motivating for our team and we hope to continue with the winning spree next year as well.”

The other big wins were Bajaj Pulsar 150 CC bikes, bagged by Mumbai based Bios Technologies and Mehta Infosys. Ashish Shah, Proprietor of Bios Technologies added, “We are proud to be amongst the winners of the Rakshak program. We hope to continue our positive association with McAfee and hope to win more prizes in the future.”

The other rewards won in this program included iPhones, LG Microwave ovens, iPods, Hitachi Double Door refrigerators and Sony Home Theatres.

Commenting on this program, Lubna Markar, Sr. Marketing Manager, India & South Asia, McAfee said, “We are delighted with the success of Rakshak program and the host of prizes that that our resellers were able to achieve last year. Our aim is to support all our resellers who promote McAfee which is testified by the fact that we issued more than 600 rewards for this initiative in 2013.”

Incepted in 2011, Rakshak Retailer program has been well accepted by partners in metros and smaller cities. In addition to a simple and convenient point system that can be redeemed for exciting prizes, Rakshak partners also receive support on branding & visual merchandising, dealer meets & engagement programs and Lead-generation & walk-in generation activities from McAfee.