Nokia’ s second innings with HMD Global


Another variety of Android cell phones embedded with the ever-prominent Nokia brand will be made accessible by June 2017, made by previous Nokia workers under another organization – HMD Global.

India, the world’s quickest developing cell phone market, will be critical for the organization, which will make and offer Nokia cell phones and feature phones for the following decade, under an authorizing agreement finished up on December 1. About $500 million will be spent on advertising the brand over the world throughout the following three years.

Arto Nummela, chief executive officer of HMD Global said “I have never seen in my life that when we enter meetings, customers (distributors or trade partners) hug us – that’s because of Nokia (equity and trust),” This resonates the brand with both consumers and partners.

Espoo, Finland-based HMD Global will make new Nokia telephones crosswise over price ranges, other than tablets, and will possess Nokia’s current range of feature telephones that are sold over the world. Nummela included that Nokia, which drives the feature phone in a few markets, will have a noteworthy worldwide solid footing, including the Americas, Europe, Asia, the Middle East, Africa, India and China, from the very beginning. It expects to dispatch cell phones in each of the eight markets at one go.

The HMD Global president Florian Seiche mentioned that their ambition here is to make Nokia one of the leading smartphone brands again.

HMD Global will put it cards on Nokia’s widespread brand equity in order to sell devices in markets such as India, where the product line up will be available on e-commerce platforms and also in brick-and-mortar stores which Nokia-branded retail stores.

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Madhurima Goyal, From ITvoir News Desk