Nubia, Chinese cell phone maker to invest $100 million in India

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Chinese cell phone maker Nubia will contribute $100 million (Rs 680 crore) throughout the following five years in growing its operations in India, which it considers as a part of the main three nations universally.

The brand is additionally scouting the Indian market to put resources into versatile innovation new businesses and build associations with local vendors as a component of its procedure to assemble an environment around its items in the nation. It additionally plans to begin local production soon.

Mai Donghai, senior vice-president of Nubia mentioned “India is our first priority, and we count it among our top three markets. We want to be the No. 1 online brand in India – it’s our major target and the timing is right as well considering the network transformation and adoption of 4G.”

Nubia intends to achieve the 10 million yearly handset sales in five years; however the close term focus is to construct the brand.

The organization likewise plans to open its R&D focus in India for more profound programming customization. Mai said the organization may likewise take a gander at obtaining design firms in India to bolster nearby R&D.
Nubia, which is concentrating just on the online channel, is likewise wanting to dispatch its own particular web based business gateway like Xiaomi’s mi.com to offer gadgets in India, other than setting up experience stores proceeding.

Mai said Nubia is as of now working its own online entry in China and Thailand. The organization is working with web based business real Amazon to offer its cell phones and is likewise setting up its administration focus chain in association with an outsider seller.

Nubia has as of now propelled operations in Germany, Spain and Italy as a performance brand, and it is currently propelling operations in Vietnam, Thailand, Argentina and Mexico.

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Madhurima Goyal, From ITvoir News Desk

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