Ola launched Play, entertainment services for its users

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Indian technology-based on demand cab service, ola, launched entertainment services for its customers in Delhi, Bengaluru and Mumbai via a new application called Ola Play.

“Ride-sharing passengers will be able to access music, video and also tweak car settings such as air conditioning, using a console and connected services from Ola and more importantly when stuck during a traffic jam,” said the company in an announcement adding that the technology was built mutually with chip-maker Qualcomm.

It additionally said that Play also permits various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users. Mahindra and Mahindra, as a major aspect of this association with Ola, is deeply incorporating this technology in its vehicles, enabling both companies to build holistic solutions, it said. Uber, Ola’s opponent, has joined hands with Pandora Media Inc. to let travelers stream music during car rides.

“With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions,” said Bhavish Aggarwal, Co-Founder and CEO at Ola.

Play was initially introduced for select customers and now it is being rolled out to more than 50,000 cars.

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Sameeksha Bhardwaj, From ITvoir News Desk

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