Pinterest acquires Twitter co-founder owned Jelly

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Pinterest has acquired “human powered” search engine startup Jelly which is owned by Twitter co-founder Biz Stone.

“This is the best decision for the future of human powered search and discovery. Jelly plus Pinterest is an exceedingly powerful match. A new adventure begins!” Stone, co-founder and CEO, Jelly Industries, said in a statement on Wednesday.

Financial terms of this deals are not yet shared and currently there is no clarity as to Jelly would remain separate, or be integrated with Pinterest.

“We’re still working out details, so there are unknowns,” Stone said.
Jelly provides a search engine service that answers to questions asked by users in details. To answer the user’s questions Jelly directs them to people who might know the answer.

“Human powered search, a subjective search engine, and discovering things you didn’t know you need to know. These are all key to Jelly!” Stone said.

As per Sergey Bystritskiy, director of Data Science, SensorTower the app has only 1,500 for iOS sporadically since launching in 2014, it is little hard to have an estimate of the downloads
It is currently ranked at No 1,293 for the Social Networking category on iPhone in the US. It is not currently ranking on Google Play in the US, the report said.

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Madhurima Goyal, From ITvoir News Desk

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