In a bid to catch up with booming smartphone industry, Sony Corp. has agreed to buy out Sony Ericsson mobile phone joint venture for 1.05 billion euro ($1.45 billion). For this, the Japanese consumer electronics giant is ending its 10-year agreement with network-equipment provider Ericsson, sources informed.

 

The latest transaction will offer Sony an opportunity to rapidly integrate smartphones into its broad array of network-connected devices including tablets, televisions and personal computers. 

 

A question arises here, is it too late for Sony to enter smartphone market?

 

It is expected that Sony’s smartphones will take another 12 to 18 month to reach to its users. The time Sony will introduce its own smartphone range; Apple would be coming out with next powerful generation of iPhone. And other smartphone makers may ship " Jelly Beans” powered handsets. Jelly Beans is the next version of Android operating system.

 

 

Users already have numerous smartphones available in the market and if customers need to think of some alternative, it has to be innovative. For this, Sony needs to just focus on delivering excellent services and enhanced user’s experience that is distinct from the competition and provides a compelling case for choosing Sony’s smartphones.

 

It is important to note that there is one key to the handset business's revival is the use of Sony's wealth of content, including a significant library of video, music and video games. So, Sony must have to work on these areas if it stands any chance against the dominance of other smartphone makers.

 

 

Satinder Kaur