Once regarded as the king of smartphones, Nokia is slowly losing its market repute - analysts say.
Nokia is amongst the first players who have introduced mobile phones to Indian users. This is the reason Nokia phones at one time were selling like hot cakes in India. Now they seem to be like one of the jelly rolls waiting to be bought, at the electronics confectionery.
Latest statistics reveal, Nokia has lost its market share by almost 20 percent within a time span of almost 2 years, where it grabbed over fifty percent in 2009, now it accounts for nearly 30 percent market share in Indian market. The rate at which Nokia’s shares are falling is alarming.
It is quite clear that Nokia has lost its charm in smartphone market. There are several significant reasons for Nokia losing its market share which are also lessons for the Finnish giant itself.
One of the potential factor is Nokia did not adopt the Android platform which is blooming in the smartphone market these days. It is found, Android is giving an open space to Nokia’s competitors to make a big dent in Nokia’s market share.
However, Nokia and Microsoft have teamed up last year to create smartphones powered with Microsoft’s new Windows software for release world-wide.
Intending to re-enter the smartphone market, struggling cellphone maker Nokia has recently launched Lumia 900 smartphone in the US. But, it is found; there is a software bug in Nokia’s new flagship Lumia 900 model.
A memory management issue has been discovered that could, in some cases, lead to loss of data in Lumia 900. It is clear that the issue is purely in the phone software, and is not related to either phone hardware or the network itself. However, Nokia has already created a software fix for the glitch and will release it very soon.
As far as users are concerned, they too are not very Nokia friendly. Now, domestic brands like Micromax, Lava, SICT are cheaper and are therefore taking the limelight away on the lower income user end. On the high income end Apple, Samsung, BlackBerry, HTC are dominating the scene.
Seems, it is time for survival for Nokia and it really requires to tighten its belt to come up again in the face of tough competition. A new strategic plan is urgently required by Nokia to stand apart from the horde of different smartphones and “Be Different”.
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