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Ross Levinsohn has been named as Yahoo’s CEO, after Scott Thompson resigned from his post last week. Scott has taken this step after facing a controversy over a fake computer science college degree on his biography.
Thompson, whose exit from the company is a part of a board restructuring, had joined Yahoo in January after previous CEO Carol Bartz was fired in September. Ross Levinsohn has joined Yahoo in 2010 as Vice President.
Though the post may sound lucrative, it comes along with the string of challenges. As expected, Levinsohn’s journey with Yahoo is not going to be a cakewalk.
The present atmosphere of the company suggests that it is facing the most serious challenges to its existence in its long history of 17-years. As interim CEO, Levinsohn has to grapple with the same challenges that plagued his predecessors.
Seems, lots of issues and objectives are waiting to be resolved by Yahoo’s new CEO. Let’s check out some of them:
User time
Yahoo is still one of the most popular destinations on the Internet but facing intense competition from other tech giants including Facebook and Google, which has a market value of $170 billion, approximately 10 times more than Yahoo.
Stats revealed, Yahoo has more than 700 million users. Still, it is found, user’s average time spent on the site during March was less than two hours, 15 minutes. As far as Google and Facebook are concerned, Google sites attracted more than three hours of user time, while Facebook had more than six hours.
Look for newer markets
In the past, Yahoo has earned a huge success with its internet services. Mail, Messenger, news, Movies all were an instant hit among the consumers. Now, what next? After consumers specific services, Yahoo now needs to target more areas to stabilize its tumbling market shares.
To gain success in new areas that too at this crucial time would be the real challenge for the new CEO.
Yahoo takeover rumors
With Yahoo relatively unstable at the moment, Levinshon should not be surprised to hear various stories or rumors about Yahoo’s takeover. The grapevine is saying possible buyers for Yahoo could include Microsoft, private-equity firm Silver Lake, AT&T or Deal Journal’s parent company News Corp.
Interim CEO Levinsohn has to be stable at this time and should concentrate to find novel possibilities for stabilizing Yahoo’s dipping shares. At this crucial time, Levinsohn have to prove himself as capable of understanding how companies, large or small, need to operate.
Let’s hope, the new CEO Ross Levinsohn will help Yahoo to recoup its lost market repute.
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