The current growth rate for Asia Pacific region is portraying a promising picture for anticipated ad spends this year, cited survey reports. If market surveyors are to be believed, the Ad spends in Asia Pacific will even surpass North American region as the largest ad spender by 2013 with an upsurge of 8.1%.  

The numbers are not even helped by the changed economic scenario in US market. It is estimated that boosting economies of China and Japan are pumping in the good numbers for Asia Pacific ad spends. Also, in the race are Indian and Indonesian economies that are claimed as growth powerhouses that have offered promising numbers in 2010 too. Further the report cited that these markets are likely to form the major chunk of ad spends, approximately 75% for the next year.

China is expected to drive the digital media whereas India will bet on conventional modes including TV, radio and others; though digital will also experience a boost of around 33%.

ITVoir NewsDesk