The two leading printer vendor, HP and Kodak are on front foot and are challenging each other’s advertising claims over selling their printers.  

As per the recent updates, HP is challenging Kodak over its promise of saving money by using the latter’s printer.  From last two years, Kodak has been advertising its printers by urging that consumers can save huge money if they are using its all-in-one printers. As per Kodak, users can save around $110 per year on ink. However, now the company is witnessing opposition by HP over the same facts.

The related sources cited that HP claims to save the money as per Kodak’s advertisements, home users have to print four pages per day, which are unrealistic and big numbers for household consumers.

HP filed against the same last year to which FTC forced slight tweaking in the ads. However, it is expected that ads are still misleading.   

It is sought that both biggies have entered into a big tussle over the low price factors. Meanwhile, despite of the cost increases on the new cartridges, Kodak is still the low-price leader.

Renu Singh/ITVoir Network