Tech Vendors Legitimize Facebook, Twitter for customer feedback
Added On:10/12/2010 1:03:00 PM
Tech vendors have joined the tech race and infused legitimate power to social networking sites like Facebook and Twitter for customer feedback. Social networking sites are now being used as channels foe networking comments about brands, products and service experiences into the usual customer service workflows.
Brand managers are skillfully using the aid of technology to know and embrace the changing market support. By directly corresponding with customers, they get a fair deal of opinions regarding the products wanted by people. Comments and responses are nested social network style, so contact center agents can see the history of company contacts and customer responses. Text analysis is a mode of achieving this. Moreover, Sentiment applications bring scalability and automation to the otherwise cumbersome manual task. Most of the enterprises are shifting focus to social networking sites for working ways to prioritize comments based on social media influencer status. The availability of a new service that tracks social media handles (names used on Twitter, Facebook and the like) and associates them with known e-mail addresses makes work easier and more efficient. Therefore, tech vendors can reach out to their target audience and attain the necessary feedback easily.
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