ValueFirst Messaging, the leader in enterprise mobile messaging services in India, recently commissioned by Symbiosis Institute of Telecom Management to conduct an in-depth research to understand the current scenario and to map future opportunities and trends in this space.

With enterprises taking up mobile messaging to augment, complement and complete their communication; to both internal and external audiences, phrases like ‘Business Mobility’, ‘Mobile Messaging’ and ‘Enterprise Messaging’ have become buzzwords for IT professionals and marketers alike. Prior to this initiative by ValueFirst, there was precious little done towards understanding the various applications of mobile messaging amongst these enterprises or to map the future challenges and opportunities.

Enterprise mobile messaging, though at a nascent stage in India, has shown exponential growth in the last few years. Features such as cost effectiveness, ease of use, wide reach, easy implementation and real-time messaging capabilities have driven enterprises to adopt mobile messaging services to improve their internal and external communication systems.

However, the study revealed that the awareness levels of managers involved in the decision-making is minimal. About 41% of the respondents admitted that their knowledge about the enterprise mobile messaging services is either “average” or “poor”, implying a general lack of knowledge about the industry.

Shalini /ITvoir Network