MediaTek Inchas been conferred the ‘Best Innovation in Mobile Video Technology’ Award at the National Telecom Awards 2012, organized by CMAI, for its latest path-breaking audio-video compression software, ‘Mobile Theater’. CMAI is a national apex association of India with over 48,500 members and 50 international MoU partners. The award ceremony was held on May 8th 2012 at Siri Fort Auditorium, New Delhi. The nominations were adjudged on various criteria such as technology innovation, commercial success, execution of strategy and dedication to research and development by an eminent Jury Committee consisting of members from Department of Commerce, Law, Telecom, IT and industry associations’ representatives, former bureaucrats, and secretary/CMD from Telecom/BSNL/MTNL. The award selections have been vetted by international knowledge partners Mazars International and Dion.

MediaTek’s new audio-video compression software ‘Mobile Theater’ allows users to store digital or audio files of up to 50 film clips on a 2GB T-card. The software runs both MPEG-4 and H.264, among other popular digital video/audio coding formats. This ensures that the files compressed by “Mobile Theater” will play on almost any brand of feature phones. Many of India’s major handset brand names including, Micromax, SPICE, Karbonn, Lava, MAXX, Videocon, Onida, Intex, Lemon, have embraced MediaTek’s latest technological innovation. ‘Mobile Theater’ optimizes subtitle crispness and sound quality parameters to ensure that compressed video/audio files retain high fidelity. Besides solving the problem of video or audio files taking up excessive memory space in handset devices, ‘Mobile Theater’ also offers a clear improvement in the image and sound quality of compressed files during playback. In addition, “Mobile Theater” software also supports 2D/3D content switching.

The CMAI National Telecom Awards recognize outstanding contributions to the field of communication, ICT, multimedia, and infrastructure and provide greater encouragement and impetus to the players for their contributions in building a robust National Telecom Network and providing an effective means of Communication. MediaTek was also the recipient of Best Technology for Mobile Phone awarded at the 5th National Telecom Awards 2011 by CMAI Association of India.

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