As per a recent report, Yatra.com which is an online travel site has acquired 100 percent stake from Travelocity Global in Travelguru. If reports are to be believed, Travelguru will continue work as a separate entity under its existing brand name.

As a matter of concern, it is found, yatra.com is the leading company in the Indian online travel website, the latest acquisition will reinforce its market position further in hotel industry.

Dhruv Shringi, Co-founder and CEO, Yatra.com has shared his views that the latest ravelguru’s acquisition will significantly strengthen their domestic hotels and holiday’s business and reinforce their growth strategy and long term commitment and belief in the Indian online travel industry. The consolidation will not only increase their customer base, but also help the company to widen their product portfolio and leverage the ability to bundle solutions.

Further he added, the latest acquisition will also offer Travelguru's hotel partners with a much wider distribution network through Yatra.com and its B2B network of 10,000+ agents.

Roshan Mendis, President, Travelocity North America has also shared views that the two brands have obvious synergy and are an excellent fit. Moving forward, they will work closely with the Yatra.com team on a transition plan and an arrangement to source India hotel content for Travelocity Global so that their customers continue to have the best access to accommodation options in India.

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