The tech giant Asus is reportedly intending to rank among top 3 tablet makers in India by 2012 end. According to the latest information, the company is seeking to gain 20 percent market share of the Indian tablet market by 2012.
According to a recent report by IDC, around 160,000 tablets were shipped in the country in 2011 by various tablet makers. To the reader’s surprise, the number is likely to grow to 265,000 by 2012.
Targeting the high end users, Asus has recently outs its Eee Pad Transformer Prime tablet in India. It is powered with Nvidia Tegra 3, and priced at Rs 49,999. Sources informed that the company is expecting to scale up the competition with the launch of its upcoming economical models, 3G Prime and Memo in the next quarter.
According to Alex Huang, Managing Director, System Business Group, ASUS India, he is quite confident that Asus will be amongst the top three players in the tablet market by the year end.
Further he added, the company is expecting to get 10 percent of total India revenue to be coming from tablet sales by 2012 end.
For this, Asus is planning to establish demo zones in 50 stores in the next two weeks and will be coming up with extensive advertisements in the regional and national newspapers and magazines as well as schemes for partners. Moreover, Asus will also add 80 more stores by June 2012.
To improve its service support, the company has recently added Digicomp as its ASP to the existing service partner, Neoteric. As far as sales and distribution is concerned, the company has Compuage and Rashi Peripherals as their national distributors.
It is worth noticing that presently, Asus has 12 regional distributors and has plans to appoint a R&D centre in each state by the end of 2012.
Tags: Asus, Eee Pad Transformer Prime, NVIDIA Tegra 3, Android Honeycomb 3.2 Operating System, Tegra 3, tablets in India, 3G Prime, Memo
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