Acknowledging the latest trend of fetching personal information and using it for malicious activities from networking sites, big tech honchos of industry have join their hands.  As per latest chunk of information, Google, Facebook, Microsoft, Yahoo!, and eleven others have teamed-up to form a new alliance to combat phishing. 

The alliance is marked as Domain-based Message Authentication, Reporting and Conformance (DMARC). 

Other companies involved in the group include American Greetings Corp and LinkedIn Corp along with some other privately held companies including Agari, Cloudmark, eCert, Return Path and the Trusted Domain Project.

For this, Facebook, Google Inc and Microsoft Corp have joined with financial firms Bank of America Corp, Fidelity Investments and eBay Inc's PayPal to work on a set of industry standards for averting criminals from sending out spam emails that appear to come from corporate email addresses. 

Trusted aides informed, the new alliance will use two existing technologies for email authentication known as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), which have yet to be widely adopted. 

As a matter of concern, it is found that PayPal is one company that currently uses SPF and DKIM technology standards to fight email spoofing through partnerships with Yahoo Inc and Google. 

Analysts added, with this alliance, these bigwigs are approaching to fight against email spam and hoping to reduce online scams.

ITVoir NewsDesk