According to a latest update, some of the tech world's most pedigreed financiers are betting that Facebook Inc has a huge opportunity to monetize e-commerce to rival Amazon.com Inc and eBay Inc.
Trusted sources informed, world's largest social networking site Facebook, which races towards a $5 billion initial public offering, could be pressurized to get into e-commerce in the future to earn more revenue.
It is found, Facebook has earned 85 percent of revenue in 2011 from advertisement. As a result, entrepreneurs and investors are thinking that the social networking giant should get into e-commerce to reduce its dependency on advertising.
Acknowledging the fact that Facebook can generate revenues from e-commerce, a group of e-commerce start-ups including BeachMint, Yardsellr, Oodle and Fab.com have come up with novel ways to persuade Facebook to connect with friends along with online shopping.
Market watchers added, presently, Facebook had over 845 million monthly active users at the end of 2011, which is far higher than Amazon's 164 million active accounts or the eBay’s 100 million active users. So, Facebook has a huge opportunity to monetize e-commerce.
However, nothing can be said for now, as any spokesperson from Facebook has declined to comment on the issue.
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