Bangalore based IT major Infosys, in association with WPP has launched a cloud-based digital marketing platform, Infosys BrandEdge.  

It is reportedly said that the new BrandEdge platform is first-of-its-kind, cloud-based offering aims to simplify digital marketing. It brings integrated marketing and technology expertise on a single unified platform. Moreover, it will facilitate marketers to convert their capital expenditure into variable operational expenditure, while embracing the latest advances in technology and marketing.

Power-packed with an underlying Blue framework, the new platform embraces four modules. These modules enable marketers to build digital assets efficiently. 

As far as the subscription is concerned, the new platform is available in a subscription-based, pay-per-use model, making it simple to use. 

Sharing his view at the launch, Ajay Anand, Global Head, Digital Marketing Practice at Infosys has stated, the objective for launching BrandEdge is to simplify the digital marketing ecosystem.  He completely understands that digital marketing offers an excellent opportunity for marketers. 

Market watchers added, BrandEdge is a good attempt by Infosys as it will provide a single, flexible solution for large-scale organizations to simplify the marketing complexities across multiple geographies and languages.  

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