Kaspersky focusing enterprise segment for generating revenues in India
Added On:6/29/2012 9:41:00 AM
It's been merely three years since the Kaspersky Lab has forayed Indian market. However, during the small span of time, the company has successfully penetrated in to the consumer anti-virus market in India.
According to latest update, the Russian security firm is now planning to focus more on the enterprise market in India.
In order to tap the enterprise market in India, Kaspersky Lab had teamed up with Tech Mahindra and Mahindra Satyam as technology partners, last year. Presently, the company is strengthening its corporate sales team in India with the appointments of new sales executive.
Gun Suk Ling, Director at Kaspersky Lab has shared her views on Kaspersky’s growth plans in India. She states, corporate Sales for APAC, Indian market is contributing around 15-18 percent company’s sales revenues annually in the Asia Pacific region, which is largely dominated by consumer segment and followed by small, mid businesses and corporate. However, according to Suk Ling, the company wants to continue its focus on consumer segment along with corporate and enterprise market.
She further added, India is a very critical market for Kaspersky and she is expecting the revenue contribution from Indian market to grow over 20-25 percent by 2015
Let’s hope, Kaspersky continuous to expand its footprints in Indian market.
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