Nikon Inc, the world leader in digital photo imaging technology is reportedly eyeing Indian imaging market for its business expansion. As per latest information, Nikon is aiming for the Indian market to contribute up to five percent of its global revenue within next three years.
Presently, Nikon enjoys over 50 percent share of the Indian DSLR camera market that stands to 1.7 lakh units annually. As far as compact camera segment is concerned, Nikon India holds nearly 25 percent share in the market that is estimated to be around 32 lakh units annually.
It is found, Nikon India which is Nikon’s wholly-owned subsidiary, has reduced its turnover projection for 2012-13 by over 8 percent to Rs 1,100 crore due to economic slowdown and rupee volatility.
Hiroshi Takashina, Managing Director at Nikon India has shared his views in an interview that the Indian market has a huge potential and Nikon India is growing at a robust rate of 30 percent every year. He is expecting to continue the momentum and is aiming to contribute five percent of company’s global revenue in the next three years.
He further added, Nikon has seen that customer sentiments have gone down due to the overall economic slowdown. This is directly impacting sales of all consumer goods. However, Nikon is hopeful that the market will revive with starting of the festive season.
As a matter of concern, it is found, Nikon had contributed nearly 1.5 percent in 2011-12 to Nikon Corporation's net sales of 918.65 billion yen.
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