Nokia no longer 'Made in Finland'; finalizes Finnish plant closure
Added On:7/28/2012 10:45:00 AM

Seems, lack of innovative technology, bad user experience and lackluster product presentation are leading Nokia to bumpy roads in smartphone making. According to a latest update, the struggling handset maker Nokia Oyj  has closed its Salo plant in Finland after talks with union representatives.  If reports are to be believed, Nokia has already closed plants in Germany, Hungary and Romania and now it's turn of Finnish assembly plant; leading to employee layoff of over 3700 employees in Salo in southern Finland plant. 

Early back on June 14, Nokia unveiled its plan for global cost-cut program, including over 3,500 job cuts and the closure of the Salo plant. 

It is worth noticing that nowadays Nokia is struggling hard to prove its stake in the smartphone market dominated by mainly Apple’s iPhone and Samsung’s Galaxy range. Nokia has been a bellwether of smartphone industry since 1998 but after reaching its global goal of 40 per cent market share in 2008, the company start losing overall market share. It dropped to below 30 per cent last year. As a consequence, Nokia has been forced to slash costs, primarily affecting its operations in Europe. 

It is worth noticing, domestic brands like Micromax, Lava etc. are cheaper and therefore taking the limelight away on the lower income user end. On the high income end brands like Apple, Samsung are dominating the scene. 

 

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Tags: Nokia, new marketing strategy, marketing strategy, Europe based operator France Telecom, It news, latest It news, Nokia, no more Finnish giant, Nokia employee layoff
  

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