Acknowledging the latest trend of flat panel TVs which are certainly catching the eyeballs of consumers as well as manufacturer, Panasonic is planning an aggressive push in flat panel TV business in India. 

According to latest chunk of information, Panasonic is targeting to notch up to 15 percent market share in flat panel TV segment by 2012 end. For this, Japanese consumer electronics giant, Panasonic is reportedly seeking to invest Rs 210 crore as marketing expense in flat panel televisions. 

Besides these investment plans, Panasonic is also planning to start production from its upcoming manufacturing facility at Jhajjar in Haryana, by the year end.

Presently, Panasonic accounts for 8.3 percent market share.  

It is reportedly said that Panasonic has set an ambitious target to double its revenues to $2 billion (around Rs. 10,000 crore) by the end of the current fiscal year. 

For 2011-12, company's revenues stood at Rs.5, 500. 

The company has recently rolled out its new range of Smart Viera flat panel televisions with intuitive features including easy operation, crystal clear picture quality, amazing networking, design and eco-friendliness. These models, ranging from 24 to 55 inches, are priced between Rs 13,990 to Rs 3.2 lakh.

According to Manish Sharma, Managing Director (Consumer Product Division) at Panasonic India, Panasonic is betting on flat panel televisions which are responsible for generating nearly 40 percent revenues for the company in the past.  

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