Two tech majors Reliance Communication and Google have joined hands and entered into a two-year agreement to bundle 3G mobile connection with Android smartphones.
Sources informed, all Google-endorsed Android mobile devices from companies like Samsung, HTC, Sony Ericsson and LG will now come with RCom’s 3G mobile connection with 1 GB of free downloads for the first six months under the agreement.
However, these devices would be able to work on networks of all other mobile operators. But, users will have the option to switch from one operator to other.
It is reportedly said that RCOM will launch a 30-crore campaign for Google Android products, as a part of the agreement.
Reliance Communications has recently launched a new bundle offer for its 3G Tab to improve its sales including free data usage and international calls.
According to industry experts, it is estimated that more than 200,000 such handsets will be sold in India over the next two years and RCOM would be able to retain two-thirds of these customers on a long-term basis. In addition, Google has also committed to an equivalently valued campaign on its online platforms. The two companies are planning to assign two dedicated head counts for the marketing for the latest initiative
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