In a move that may trigger a price war in competitive smartphone market, the BlackBerry maker Research In Motion has decided to reduce prices of its handsets up to 26 percent to make it popular with a wider range of customers looking for BlackBerry devices in India.  

It is worth noticing that the latest reduction in prices of handsets has comes after the Canadian company cut prices of its tablet PC PlayBook in second week of March.  

After reduction, the price of entry-level model Curve 8520 will be priced at Rs 8,999, witnessing a discount of 18 percent at MRP Rs 10,990. The price of Torch 9860 has been reduced by 26 per cent  to Rs 21,990 from Rs 29,990 earlier. 

Sources informed that the retail price of Curve 9380 and Curve 9360 has been slashed to Rs 16,990 and Rs 18,990, respectively. Earlier, these handsets were available for Rs 20,990 (Curve 9380) and Rs 19,990 (Curve 9360). 

According to Sunil Dutt, Managing Director, RIM India, RIM as a brand has moved from just an enterprise device to a more consumer device. The company has a strong youth influence and to get the devices into more hands, they are slashing prices. 

Further he added, the latest move will help the company to tap a wider base of the large smartphone market in India.

Seems, the company is aiming to further enhance its presence in smartphone market and leverage the demand for its products. Let’s hope, the price cut will help struggling RIM to revive its market share in Indian market.