According to a latest update, Sony India is expecting to continue its supremacy in Indian digital market. If reports are to be believed, Sony has a target of grabbing 45 percent market share by year end.   

It is worth noticing, Sony is planning to sell 14 lakh units in 2012, surpassing its last year's sales of 11 lakh units. As far as the digital still camera market in India is concerned, it stood at 33 lakh units in fiscal 2011 and is likely to enhance to a whopping 42 lakh units by fiscal 2012.  

Recently, Sony has enhanced its product portfolio with numerous new Cyber-shot cameras - H, W and S series. The new Cyber-shot range consists of total 34 models priced between Rs. 5,490 to Rs. 27,990. Out of which, at least 8 models have Super High Zoom up to 30X and another 8 offer Compact High Zoom with 10X, to capture the smallest of details even from a distance.

Reliable aides informed, Sony is also planning to put in more investment of Rs.50 crore towards a multi-media brand campaign. 

Besides this, the leader in imaging industry is also considering to increase the counter share to 3,000 outlets, up from 2,500 outlets in previous quarter to expand its reach in India. 

According to Masaru Tamagawa, Managing Director at Sony India, said, the company has received a good response for Sony Cyber-shot in the Indian market and they will continue to innovate and create, bringing new technology, design and excitement to our customers. 

Let’s hope, Sony would be able to continue its preeminence in Indian digital market. 

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