Seems, six-year old micro-blogging service is seeking to establish itself as a serious social media business. According to a latest update, the social networking site Twitter has aired its first TV ads to tout its branding potential.
Initially, Twitter aired six different clippings to demonstrate how Twitter’s hashtag pages could work. Each ad carried an interesting tag line highlighting various Twitter features. It is reportedly said that Google has produced its first ad as part of a partnership between Twitter and Nascar.
It is believed, Twitter is intending to attract major brands to its service by cultivating the widespread use of hashtags. Presently, Twitter boasts 140 million monthly active users who post 400 million tweets a day.
It is worth noticing, the keywords in a tweet are preceded by the symbol '#' (hashtag) that indicate tweet's topic. Twitter is promoting hashtag pages as destinations where consumers can get detailed information or supplemental content about products.
Market watchers suggest, Twitter is trying to mirror Facebook's brand pages, where companies can post products and announcements.
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